B2B SaaS Achieves 369% Organic Revenue Growth via Integrated Search Strategy

The B2B SaaS client, operating in the competitive collaboration software space, was overly reliant on high-cost, high-competition PPC keywords, leading to an unsustainable customer acquisition cost. Their organic presence lacked keyword depth and their technical SEO foundation was weak. The core challenge was shifting their lead generation from short-term, expensive PPC to long-term, high-ROI organic search without losing sales velocity.

The Marketing Dime Solution: Keyword Prioritization & Attribution

Marketing Dime's strategy involved two parallel efforts: 1) **SEO & Content:** We executed a comprehensive audit, focusing on technical schema and content strategy to target lower-difficulty, long-tail keywords relevant to problem-solving (e.g., 'best remote team collaboration tool'). This rapidly grew their total indexable keyword footprint. 2) **PPC Optimization:** Concurrently, we leveraged our PPC Management expertise to implement **Meta Ads UTM Attribution** and focus ad spend purely on high-intent, bottom-of-funnel keywords and retargeting, allowing the organic efforts to capture top- and mid-funnel traffic.

Outcome: Sustainable Authority and Scaled Revenue

Over 12 months, the client saw transformative growth. Their organic efforts resulted in a **440% increase in monthly organic traffic** and, most crucially, a **369% year-over-year increase in revenue attributed to organic search**. The combined strategy enabled them to achieve a massive **15,300% increase in page-one keywords**, establishing them as a market authority. The focused PPC strategy simultaneously delivered a **20% reduction in CPL**, demonstrating how Marketing Dime's integrated approach converts search visibility into profitable, sustained business growth. This reflects the trusted delivery expected of a Government-certified agency like Marketing Dime.